What people looking for you want to know.
Your professional background, the conditions you work with, your address and how to get in touch for an appointment are the core of your site. I place them so visitors find them without searching. If we are working for a clinic, the team and departments get their own space too.
What your site can include.
- Professional profile: your title, training and experience.
- Areas of work: topic pages about your specialty.
- Where you work: your current location and directions.
- Contact: a link to your preferred contact or booking channel.
- Informational articles: a blog panel so you can publish your own writing.
You see every text before it goes live.
I write the site text from your CV and the information you give me. For medical content, your review is what confirms accuracy. The text and contact details go live only after you approve them.
A presentation site doesn’t include patient registration or a system for collecting health records. If you already use a booking system, we can link to it. If a deeper integration is needed, we consider separately how it would work and what data it would use.
What should your site include?
Identity introduces you on a single page. Professional has 6–9 main content pages that give your areas of work their own space. Publishing adds a blog panel to these pages, where you can add and edit your own writing.
A standard domain, hosting and SSL are included for the first year. Identity comes with 1 email account, the other two options with 2. Search Console setup and the maintenance and support set out in your quote are included too. The domain is registered in your name; renewal fees and extra work are listed separately in the quote. Google Analytics setup is optional and considered separately.
Showing up in search.
I prepare page titles, links and content so search engines can read them. This structure can also help AI tools that search the web recognize you. There is no guarantee of a particular position on Google or of a place in AI recommendations.
My own site as an example.
You can see the kind of work I do on this site. I explain the decisions I made, from the loom to the thread, and what carries over to your site.
Explore my personal site